How to Optimize Your Social Media Accounts to Gain More Traffic

How to Optimize Your Social Media Accounts to Get Traffic

Most bloggers and website owners share their articles on social networking sites to gain traffic. But you can use your social media accounts for much more than just link dropping. Here are some tips for optimizing your social media profiles to gain more traffic to your website or blog.
 
 

Create a Clear and Consistent Brand

Create a strong brand by using the same username, blog or site name, images and logos across all your social media accounts. Make it easy for readers of your blog or site to connect with you by adding buttons that visitors can click to follow you on their favorite social media networks.
 

Focus on Offering Quality Content

The golden rule of self-promotion on social media networks is to post only quality content. To attract attention on social media networks, you need to offer real value to your followers. The Internet is awash with content, so there is nothing to be gained from sharing mediocre articles and media. Before you post a link, ask yourself whether it will inspire social media users to visit your site, follow you, or share your content. If the content is unlikely to spark any kind of engagement, it probably isn’t worth sharing.
 

Although you need to share your own links to attract attention to your content, you should share other useful links too. Linking to content that is genuinely useful and interesting – even if you didn’t create it – helps you to connect with more people and associate your brand with other successful ones.
 

Never Resort to Spam

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Don’t spam your followers by posting the same links over and over again. If a link fails to attract traffic, you need to ask why and reanalyze your content-sharing strategy. Are you sharing content on a topic that is of little or no interest to your followers? Did you present it in a way that was unclear or unappealing? Or did it simply get lost in the crowd?
 

Show Off Your Links to Their Best Potential

Learning how to present your links to encourage click-through is essential. Introduce your link with a few words that explain why someone would want to click through and read the content. You want to give away just enough to pique your audience’s attention so that they want to find out more. Posing a controversial question related to the article topic is a good way to grab a browsing user’s attention.
 

When you post is also important. Traffic on Facebook and Twitter peaks between 1 p.m. and 3 p.m. on weekdays. A good piece of advice is to post during these hours on Monday or Tuesday. If you are lucky, your content will be shared many times during the week, maximizing the number of people you reach.
 

Don’t Forget the Human Touch

Always reply to comments or queries from your followers. Engaging with other users makes you seem like a human rather than a faceless spambot. People want to feel that they are part of a conversation, not merely a passive audience for your marketing campaign. Remember – always treat your followers with respect and they will reward you by staying loyal and attentive.
 
 

About the author: David Kendall contributed this guest post on behalf of WhoIsHostingThis.com. David is a freelance technology writer whose articles appear on various technology blogs. Click here for reviews and see what they say about the various webhosts.
 

Featured image by: markmapstone

Comments for this post

  • October 8, 2012 at 10:39 pm

    All great advice. Sometimes there’s so much focus on getting traffic to a site. Giving people something worth coming back for once they’ve come needs to be focused on first and foremost.


    • October 13, 2012 at 12:05 pm

      I agree. Many marketers forget about the last part: the human touch. I think this one is rather important!


  • October 9, 2012 at 5:31 pm

    As far as my marketing efforts on the web go, customers compliment me constantly about the consistency of my brand – its clear across all channels. They know its me because there is a picture of me that stays the same on my twitter and website.


  • December 23, 2012 at 8:09 pm

    How to Optimize my own Social network?



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