Evolution of a Logo

Have you ever wondered how the first Apple logo looked 30 years back? Did you know that Volkswagen was Hitler’s idea? Or have you seen how the IBM logo changes over the time?

As we already know, logos are identities that are fundamental to building a brand and communicating with that brand’s target demographic.  Many large and well-known companies tweak their logo slightly (or change it dramatically) to reflect the changing times, hierarchy, or just to keep their image fresh and tight within the community.

Below we’ve listed a handful of logo evolutions so you can see how some seemingly minuscule changes actually turn out to be very significant.