Best Way To Do Niche Keyword Research
Best Way To Do Niche Keyword Research
When someone decides to start doing keyword research, usually their first impression is that the most popular keyword should be the one they go after. They might even spend months trying to rank and then wonder what is happening when they don’t see any traffic from all their efforts. Well, if this is something you find yourself doing, you should definitely stop. There are plenty of different strategies that businesses take when it comes to their keywords, but in this article we will go over one that has proven to work for countless amounts of people.
Choosing keyword battles you are able to win
Basically, you are going to be targeting less popular keywords because there won’t be as much competition, making it much easier for you to rank. This might not seem like an effective strategy at first, but once you get started, you will see how effective it can really be.
The reason why choosing a highly used search term isn’t as effective is because of the amount of people that are trying to rank on it. It takes a large amount of time and resources to be ranked on those keywords, and usually you won’t even rank after all that time. Most people just end up giving up trying to get ranked on those popular terms before they see any results. So, before we get into more details about the strategy, let us take a quick look at how we should research to be making the right strategic decisions.
Proper Research Techniques
A great keyword campaign always begins with thorough research of your target demographic, what words they use to search, and how much work it will take to rank on those keywords. Making sure to understand exactly who your demographic is will allow you to predict what kind of content they like and how they will react to it. It is important that your audience is engaged in your content and that they will want to come back to you for more.
Once you know what type of people you will be marketing to, you are then going to need to know what words they tend to type in to search for what they want. This will be the part of your research that is most important and once it has been completed, will make all future research easier. Take your time and find as many search terms as you possibly can. After you find all of the popular ones, try researching similar terms. A lot of free keyword tools help out with keyword suggestions and similar keywords, so you might want to give one of those a try. Once you have a long list of keywords and the statistics behind them, you have many options on which ones to use. For future research, all you have to do is keep up with their statistics and find new search trends.
Alright, you now know who your audience is going to be and what terms they search for, so now it is time to check out your competition. Each keyword will have different amounts of competition, like I stated earlier, popular terms are usually the more competitive, so you need to stay away from those unless you plan to engage in a large campaign.
Strategy: Pick Easy Battles
The more keyword you target that have low competition, the more chance you will rank and the more traffic you will get. Most people think that just because the keywords are less popular that they won’t get them traffic, but in reality, if you rank high on 20 unpopular keywords you’re going to be getting much more traffic.
After a while, you might choose to try different strategies to find which one is best for your business, but picking easy battles is a great way to start. It gets traffic to your site, increases your authority, and lets you practice with your keywords. The more keywords you play with the better you will get at, making the time and effort you put in worth it. Just remember, the biggest part in any campaign is researching as many keyword as possible, then make your decision on which ones to target and what strategies to implement.
About the author: Soon after Ness graduated, which was a little more than 5 years ago, she tried to figure out a way to keep writing and make some money from it. So, she started up a website that promoted her writing services. 5 years later, she writes for http://problogger.net and still provides great content to her other clients as well.