The Real Benefits of Having Good Website Design

The Real Benefits of Having Good Website Design

An effective website design and online marketing strategy will increase your customer base. In today’s digital world, tapping into the online marketplace is essential. Having a website, though, is more than just displaying your business card on the web.

A website is an extension of your company and needs to be demonstrative of your brand. It should be informative and engaging for your target user. It will act as a catalyst for your marketing and promotional efforts: it’s a highly effective way to compete with or beat your competitor and expand your business on international level.

Although there are several reasons why you should use the web in general as a platform for advertising and online marketing, we are mentioning here just a few benefits of having a website itself.

For starters, it is one of the cheapest and most reliable sources to advertise your business today. You can get an affordable website design for around $1000-$2000, depending on the number of pages, functionality, and rich media you require. Most professional websites for small businesses cost around $2000-$5000, so make sure to budget properly.


Online Marketing Company

Your website will act as an online marketing company for your business. It displays various aspects of your provided services or featured products, and, if you implement a good Search Engine Optimization plan or Social Media Marketing Strategy, it will attract your exact target audience, converting more clicks into sales.

Your customers are your fortune. A good business man is one who does whatever he can for the convenience of customers. Nowadays there is no other better way to communicate with your customers than by getting involved in search engine marketing and social media.

An Informational Hub

  • Your website may contain information about prices, product features, services provided, press releases, etc.
  • Before making a purchase (online or off) most people do a quick Google search for the product and the price.
  • Before driving somewhere they’ve never been, a lot of people will search for directions, nearby restaurants and businesses before ever leaving the house.


Make sure you take advantage of these scores of people who are already searching for your business (or your competitors). Don’t let your competitors swoop in and grab the sales just because they have a website and you don’t.

Being an internet marketing company of your own, your website now opens new horizons for your business. You can expand your products or services to the whole world and can now reach people on a truly global scale.

An Influential Platform

Being in the right place at the right time has got to be a good move. By simply providing information, you can develop effective communication and a long lasting, mutually beneficial relationship with your customer.

A custom website design with eCommerce functionality can display your product online and handle sales for a relatively small upfront investment.

  • If a person is searching online for a product, they are ready to buy. Provide them with a solution.
  • It will address a direct request and therefore be a relevant lead (resulting in higher conversions).
  • Your website is a tool to attract your target customer. It helps them make timely decisions.


Customer Relationship Management Tool

By adding a feedback page or implementing online surveys, you can encourage your website visitors to leave valuable comments and suggestions, which will serve as guidelines or a framework for your future marketing efforts.


Social media has the power to magnify every customer experience. Whether it’s in-store, on the phone or online, each individual customer service interaction now becomes a marketing opportunity.

Social media has spread the “service” role across the organization – Procurement, Distribution, HR, Sales, Operations, Management, Ownership – every employee in every department is now charged with the role of nurturing customer relationships.


Tracking Visitors, Return on Investment

Additionally, by enabling services such as Google Analytics or other website tracking statistics, you can gain knowledge about who is visiting your website and where they came from (Google search, Facebook post, backlink, etc.)

Photos by: erasingscott, bizbuzzmedia, garethjmsaunders, intersectionconsulting, vrypan

Do you have other marketing tips and tricks, something that your small business uses? Please feel free to tell us in the comments.

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