3 Tips for Writing Content that Increases Conversions

3 Tips for Writing Content that Increases Conversions

Most webmasters know that well-formatted content with direct calls to action work well for converting page visitors into customers. However, in order to earn a high conversion rate, you need to look at every aspect of your content and make sure that it’s optimized for your audience.

Here are a few quick tips to keep in mind when you’re writing web content to try to get visitors to take a specific action.

Write compelling headlines and subheadings.

Your readers should be able to take a quick glance at your page and figure out your main points. Headlines and subheadings help you quickly tell customers why they need to take action. Make sure that the headlines pose a question or drive reader interest.

Well-written headings also break your content up into manageable sections, which greatly increases the chances that readers will stay on the page. The more time your visitors spend on your website, the higher your chances of conversion.

Keep your points concise.

Even if you’ve written excellent copy, your readers won’t read through your website or take action if you don’t stay on point. Use repeated, simple phrases to keep interest levels high.

Don’t include any unnecessary information that might distract your readers. For instance, you don’t need to include information about your business’s history or building location. Stay on message and you’ll get a much better response.


Think like your customer.

Reiterate your product or service’s advantages as they directly relate to the customer. In order to convert visitors into customers, you need to write from their perspective and give them compelling reasons to pay money, sign up for your mailing list or take other actions.

Think about what your readers want to hear. Write in the second person to make your writing more engaging and repeat calls to action throughout your content. Use a benefit-driven approach and add in statistics, facts, pictures and other elements that back up your points.

Finally, look at your formatting when you’re finished writing. If you lose focus while proofreading your content, you probably need to rewrite it. Successful web content flows naturally so that when the final call to action comes up, the reader is ready to take the next step.

By paying attention to how your content looks and taking steps to speak directly to your readers, you’ll quickly earn better conversion rates for landing pages, product pages and other pages on your website.

About the Author: Chase Fleming is a content marketer and founder of Content Row, a site which assists you in getting great unique content for your site.

Featured image by: childofwar

Comments for this post

  • Shane Curtis
    September 4, 2012 at 11:39 pm

    I agree with your thoughts here.
    Don’t waste your time writing unnecessary things to your blog post, it can also waste your readers time and that might make them uninterested in your contents.

  • September 25, 2012 at 2:36 am

    Sticking to your subject and providing them with some relevant points is what that matters here. Providing content that is not relevant to the post would make the visitors loose their interest and make them choose some other option apart from you

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