10 Important Things You Should Know About the Design Industry

10 Important Things You Should Know About the Design Industry

The design industry is one of the most competitive industries in the world. This is because every graphic designer thinks that what they do is the best. Graphic designers are often compared to chefs, and are known for being a bit arrogant at times. It just comes with the territory. Design is more than just websites; it is also print media with companies such as print-print offering a variety of related services.


Simple it is not


Many have the misconception that being a designer is easy. It is anything but easy. Of course some projects are going to be very straight forward and may only take a short amount of time. The majority of projects will take time, patience and several do-overs. Proper placement, saturation and readability are important when it comes to design. This takes some time to perfect on a piece.



Format and Content Delivery Needs Change


Where web content is concerned, items will need to be reformatted for a better delivery from time-to-time. By formatting, this means how the content is structured in design. Paragraphs should be properly formatted and key items should be bolded to separate content. Changing the way that content is delivered and displayed does help the overall functionality of the website to load smoother and faster.


Functionality over Flashy


Flashy websites often run slow and make a quick impression. It grabs the attention of viewers, but what really matters is the content and functionality of the website or print advertisement. Content has to be relevant as it is what keeps users coming back and/or patronizing the establishment. Make sure the content loads fast, smoothly and is not choppy by loading sections in incorrect order.


Plugins and Extras Come Last


The fun things, such as interactive content, plugins and other items should come last. Functionality and visual appeal come first. Visual appeal refers to how easy the content is to view and how well the design works with the content. A website has to be easy on the eyes, meaning that using bright colors or a variety of colors is likely to cause viewers to strain, which will eventually cause them to spend less time on the website. Plugins and extras can very easily make the website run slower, with jerky motions or just freeze completely. Add these in slowly after the website has been up and running for a while.


Testing is Necessary


Before publishing a website, every aspect of it should be tested and retested. What you will want to do is make a duplicate, or copy, of the main website. Run different functionality tests on it by using different volumes of traffic accessing a different section of the website simultaneously. Analytic results will be provided which will allow you to tweak the design and adjust performance on a sliding scale that is pertinent to the amount of traffic on the website. Following this, monthly maintenance and adjustments should be completed by running additional tests.



Changes are Frequent


As a designer, it is ideal to be willing to perform changes as the client requests them. Most of the time these changes will only take a small amount of time. When a client gets feedback from users of the website, employees or others that offer advice, they may want to change how one or two sections look, add in a plugin or change the navigation a bit. When you build a website, you have to be willing to stay on board and make the changes as a client needs them to be done so that their website loads smoothly, quickly and functions better.


Daily or Weekly Publishing is a Must


Many website owners think that once you publish something, it’s done. This is not the case. Content gets buried on a website even when it is still very relevant. It is best to publish a website and its content daily. If this is not an option, re-publish everything at least weekly. This helps to keep the content fresh, ranking high and relevant.


Throw Out Personal Style


Most of the time, a client wants something specific. Rarely are designers selected solely based upon their personal style. There are times when personal style is asked for in order to create something new and fresh. As a designer, it is your job to provide what the client wants and in the way they want it delivered.




Research the trending design styles and learn how to incorporate this into the content or design being created. Designers that are able to research old, new and trending designs can go further in their careers. It also provides an opportunity to further educate yourself on different types of design as well as how to blend more than one style to create a cohesive piece.


Remain Open to Criticism


It is often difficult for a designer to accept criticism well. This is mostly because designers work hard to perfect a personal style and often have difficulty adjusting to providing designs that are outside of that. It is important for designers to accept criticism and remain open to working on different design styles in order to be able to appeal to a broader range of clientele. If a designer doesn’t try something new, they’ll never know exactly what they’re capable of.

As a designer you have to be able to accept criticism and must be willing to work until the customer is satisfied. This may mean starting from scratch a dozen times. You also have to know that some customers have no idea what they really want and it is your job to conceptualize their vision in your own mind. Creativity is a must. Of course you can throw some of your own style, when a customer is indecisive, into a design but base the designs off of their strict instructions. Consider giving them a few options with one of them being your own concept.

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